Measuring reputation in global markets - a comparison of reputation measures' convergent and criterion validities
- Creator: Sarstedt, Marko , Wilczynski, Petra , Melewar, T. C.
- Resource Type: journal article
- Date: 2013
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
- Creator: Diamantopoulos, Admantios , Sarstedt, Marko , Fuchs, Christoph , Wilczynski, Petra , Kaiser, Sebastian
- Resource Type: journal article
- Date: 2012